Interested In Starting Your Own Apparel Website?
If you're like me and are trying to make something to call it your own, here are some things you should know:
1) The importance of doing what you enjoy.
This is where it all begins. Starting your own website requires a lot of time and effort. It is essential to stay current within your given industry. If you find yourself getting bored of your work, you will slowly lose interest and so will your followers. The first question you should always ask yourself is, am I willing to commit to this?
2) Do you trust me yet?
Okay, you made it past question one, here are some helpful tips to assist you along the way...
For tip #2 I want to stress the importance of visibility offline. This may sound out of place for starting an ecommerce business. WOM is just as important as EWOM. Word of mouth creates personal interactions that develop buzz and trust to your site. Reading a review is one thing but physically hearing that your website is awesome from a real human creates trust in your site and products. You need to find a way to provide a product that people notice and talk about. "When customers get compliments on the clothing they purchase from you, they’ll be more likely to remember your name and the types of items you offer." - Jessica Ropolo. Not to mention, everyone loves compliments. Get the people talkin.
3) SEO and Ecommerce.
SEO is a crucial practice. To find a place to become visible to shoppers on the web, you must make sure you have a niche SEO strategy that differentiates you from the 1000s of online competitors. I could go on about the importance of SEO for Ecommerce, but if you ever have questions on how to use SEO for your specific ecommerce business contact me personally or visit the Moz Ecommerce Blog.
4) Link it up
Make connections with other industry leaders. If you find something useful, reference their work because this will be beneficial to you and your viewers. This develops credibility with not only your viewers but with Google SERPs as well. You may also find it useful to set up a guest posting page, like this one, to be a resource for those looking to make connections as well.
These are just a few ways to get people interested in your business both on and offline. A good mixture of both is necessary to work hand and hand.
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